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sufficient to buy from you. Surprisingly, a big change in TikTok fashion is the rise of luxury and designer brands. As coronavirus disrupts the in-store retail and catwalk model, luxury brands are forced to get creative with their marketing strategy. Secondly, as the Gen Z and millennial market becomes more conscious of sustainability, they’re investing in longer-lasting luxury purchases instead of fast fashion. There’s a rise in re-selling designer items via apps like Vestiaire Collective and Depop.